The Atelier brings together pluridisciplinary professionals who specialize in people-centric design to help organizations integrate the user in the design and marketing process of their products and services.
Together, we combine science, technology, and design to define, create and deploy activities that will have a lasting impact on the consumer’s experiences, satisfaction, their appreciation for the brand, and at the same time overall company performance.
Cultivate difference and provoke reciprocity.
MBA Research and UX Search are our certified and accredited marketing research partners. Whether it’s through qualitative, usability, or user experience research, we count on experts in the field.
LRN helps organizations and their leaders shape the behaviour of their teams and prosper through the transformation of corporate culture and leadership initiatives.
Since Wasabi’s inception, we have refined our practices, explored new avenues and shared our learnings in order to help our clients better meet the needs and interests of their customers.
Our main activities involved acquiring and converting new customers through promotions and events. Both online and in the field, we created brand awareness,product trial and increased sales.
We added the creation and deployment of brand experiences to our competences. We have developed many experiential projects from sponsorship activation, to content creation, to instore experience and stunts and to the creation of cutting edge technology experiences. We have become masters in the art of making people live the message!
We move from agency to atelier and apply our expertise in experiential marketing in a more holistic and systematic manner by placing science, design and technology at the heart of our activities.
The organization that helps its clients to achieve their ambitions are the ones who will thrive.
Through research and people-centric design, we interpret user data and conceptualize what is desirable to individuals, technically viable, and economically feasible for your organization to create innovative products and services.
Businesses will live or die not by the attributes they promise but by the brand experiences and value they offer customers at every point.
Whether it is to incite discovery, orchestrate the moment of comparison or support the customer after sales, our activities help to consistently reinforce the emotional, functional and social dimensions of the experience across all touch points.
We work with several departments to help people bring their brand to life.
We work with several departments to help people bring their brand to life.
We help sales, promotions and merchandising teams optimize point of sales in innovative and differentiating ways.
We support the consumer experience teams to implement integrated initiatives that will enhance customer satisfaction across all channels.
We assist companies in the various stages of new product development and advertising.
We help the research teams collect, interpret and visualize data.
We work with human resources teams to effectively equip employees to better develop, sell and deliver products and services.
A larger than life table hockey game
Participants played a 5 on 5 match on the ice of the Bell Centre while carrying cardboard hockey players across the skating rink. Marc Denis was there serving as a referee and commentator while Youppi! entertained the crowd.
Define the ride shakedown experience to improve the sponsorship activation
While conducting research data analyses, we managed to map out the journey of four different personas. The Consumer Journey Map helped us identify all touch-points for interaction with users and define areas for improvement, based on the different moments of their journey.
During two collaborative workshops, members from different departments of Dizzle and Wasabi pooled their knowledge and expertise to develop new business opportunities for new sponsors.
The data collected from several user surveys allowed us to draw up a full analysis of the event. For the organizers, this research was a way to improve the fans’ experience and enhance sponsorship offers.
Designing an experience driven by fans
Our challenge was to bring the Videotron brand to life for the Ride Shakedown fans. Our idea: to simply integrate the Videotron cube within the race course and transform it into a ramp.
The course also housed 3 Videotron boxes immersing more than 1,780 snowboarding fans in the heart of the action to experience the ultimate Ride Shakedown.
Out of the 25,000 spectators attending the event, 97 % said they were satisfied with Videotron’s presence. Over 50 % even stated that Videotron enhanced their experience.
Over two and a half hours of video content was produced and posted on Videotron’s social media channels to give fans at home a chance to live the Ride Shakedown experience as if they were there.
The right wine for the right moment
LES SÉLECTIONS FRANÇOIS FRÉCHETTE
To help clients select their wine in SAQ stores, we developed tags which offer suggestions to wine enthusiasts based on their consumption setting - whether it be the season, the time of day, the location, the weather or even the people they are with!
We designed a website dedicated to boosting knowledge of Christine and lending credibility to her offer. It includes all relevant product information: consumer benefits, the concept and the philosophy behind it, a gateway to Facebook to gain access to weekly suggestions, promotional offers and lastly, Christine’s bio.
We designed the visual identity and the image of Christine’s selection, which was then adapted to the company’s website, Facebook and Twitter pages, press releases and bottle tags found in SAQ stores.
To introduce Christine to the public, we held a photo shoot in her work environment and then used the photos across social media, on the website and for media relations purposes.
Revitalize the brand to create customer loyalty and acquire new customers
We created a website featuring a B2C and B2B section, which focuses on the Cryos experience and the benefits of the company’s products and services, for each of their clientele.
From the consumer’s perspective, their new slogan embodies their willingness and ability to take action. For young podiatrists, it’s an open invitation to launch their own clinic with Cryos. In both cases, the slogan is inspirational and geared towards the future – a future which is both promising and successful.
Their new identity has been applied to various internal and external communications throughout the Cryos clinic network.
Transform fans into participants
Thorough research has been conducted to develop all the factors surrounding activation - whether it’s the type of activity, game scenarios, the logo or the available technology.
Thanks to its many activities, the Videotron on-site booth has become a key player during every pre-game and half-time intervals. Their entertainment zone has drawn people of all ages and has enabled Videotron to strengthen its partnership with the Montreal Impact.
Developed with Kinect technology, the « Tir de precision » allows participants to practice in an immersive environment.
By using the gyroscope of the Samsung Galaxy SIII, we were able to transform this mobile phone into a game controller and convert a large screen into a giant electronic tablet.
Thanks to Videotron’s charging stations, spectators were able to charge their mobile phones and use free Wifi. Additionally, built-in TV monitors were showing the game in real time to make the waiting time more enjoyable.
The Winners of the « La section Vidéotron » contest were awarded prizes at their seats. Prizes were brought directly to winners by a valet.
On the day of the game, the corporate suite was entirely customized to give the winner the true experience of a suite owner.
A marketing strategy based on the interests and needs of gardeners.
PREMIER TECH SMARTONES
A study was carried out in gardening centers to find out what people’s needs were and to validate the legitimacy of the product. We then focused our communication strategy and key messages on the insights the study had yielded.
To clearly illustrate how this innovative product works, we modeled it in 3D and developed a video animation tutorial which walks the user step-by-step through the assembly and the operation of the product.
To raise product awareness among retailers during trade shows, we designed a brochure outlining the brand positioning and the main features of the product, as well as the marketing plan which will be rolled out across the country.
Spokespeople, both experts in horticulture and celebrities in their respective markets, endorsed the SmartOnes Precision Sprayer to further build its credibility and introduce this new product to gardening enthusiasts.
Thanks to the research, we were able to identify people’s main concerns and address them within the branding and packaging.
Return to Montreal driving a Lexus!
DENTSUBOS / LEXUS
Participants had the opportunity to skip the cab ride home and drive a brand new Lexus instead. Ambassadors accompanied participants in order to answer all their questions.
While people were waiting to board their flights, Lexus ambassadors invited them to a made-to-measure test drive upon their return to Montreal. In addition to skipping the cab, participants had the opportunity to drive home comfortably in the Lexus vehicle of their choice.
The schedule was carefully planned out - ambassadors waited for participants in the Domestic Arrivals area in order to greet them and assist them upon their arrival.
Participants were given the opportunity to skip the cab and return home at the wheel of a brand new Lexus. An ambassador accompanied participants to answer questions.
The media reaching the target clientele have resumed their marketing offensive and helped to increase awareness of the event while highlighting the importance of service at Lexus.
A 100% digital B2B product launch
We invited cosmeticians from across Canada to an online event for the unveiling of a new product from Biotherm.
We designed a personalized interactive mission for cosmeticians so they could learn more about this new product and its key properties. This allowed them to acquire the necessary knowledge and give better advice to their clients.
Once the interactive mission was completed, participants were automatically redirected to a microsite where they could chat live with L’ORÉAL experts and access detailed information on Biotherm’s Serum-in Oil.
A new positioning guided by people from here
Research involving the population of St-Georges-de-Beauce has allowed us to gain valuable insights on the perception of the shopping mall and its relevance to people in the area.
In addition to being a shopping mall, the Carrefour is a social hub and the community’s hot spot for people in the area. The new slogan reflects what the Carrefour St-George represents for Beaucerons and targets both consumers and retailers.
A graphic standards manual has been written for the mall’s in-house team. This will allow them to be fully responsible for the adaptation of their new identity, all year long.
Bring to life Yahoo! Québec’s content
Imagination in motion
LEXUS / DENTSUBOS
Co-creation as a tool for promotions
MUSÉE DES BEAUX-ARTS DE MONTRÉAL
The end of time
A social mission. A social campaign.
MILE END MISSION
Videontron in the sky
A technological launch for illico TV new generation
Get On Board with Évasion!
HOLOGRAPHIC CUSTOMER SERVICE
Truly spontaneous employment applications!
When you come to the atelier, we are pleased to offer free parking. Present your receipt at the reception.
2100 Bleury (between Sherbrooke and President-Kennedy)
2144 Bleury (South of Sherbrooke)
Enjoy a coffee at one of Montreal’s top cafés.
3418B Parc Ave.
Grab a bite to eat before or after a meeting with Wasabi. These are two of our favourite spots.
250 Sherbrooke Street West
360 De Maisonneuve Blvd West