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Hello, Would you like people to live your brand? Develop an innovative product or service? Unify the consumer experience across various channels?
Then we already have a point in common.

© Wasabi atelier expérientiel, All Rights Reserved 2015

Wasabi atelier expérientiel

The Atelier brings together pluridisciplinary professionals who specialize in people-centric design to help organizations integrate the user in the design and marketing process of their products and services.

Together, we combine science, technology, and design to define, create and deploy activities that will have a lasting impact on the consumer’s experiences, satisfaction, their appreciation for the brand, and at the same time overall company performance.

The Atelier Concept

Cultivate difference and provoke reciprocity.

Mission

Create better ways to serve and support people.

Partners

  • #

    MBA Research and UX Search are our certified and accredited marketing research partners. Whether it’s through qualitative, usability, or user experience research, we count on experts in the field.

    MBArecherche
    UXrecherche.com

  • #

    LRN helps organizations and their leaders shape the behaviour of their teams and prosper through the transformation of corporate culture and leadership initiatives.

    lrn.com

Journey

Since Wasabi’s inception, we have refined our practices, explored new avenues and shared our learnings in order to help our clients better meet the needs and interests of their customers.

  • 2001-2007

    Our main activities involved acquiring and converting new customers through promotions and events. Both online and in the field, we created brand awareness,product trial and increased sales.

    • 2002

      Boomerang Contest

      Grand Prize Co-Winner

      Best Event Site
      Client: Festival 100% Pub Pernod
      Project: Quartier Général

    • 2005

      Boomerang Contest

      Grand Prize

      Best Use of Flash Technology
      Client: Audiogram Record
      Project: audiogram.com

  • 2008-2012

    We added the creation and deployment of brand experiences to our competences. We have developed many experiential projects from sponsorship activation, to content creation, to instore experience and stunts and to the creation of cutting edge technology experiences. We have become masters in the art of making people live the message!

    • 2008

      Boomerang Contest

      Grand prize

      Marketing - Interactive technology
      Client: Fido Solution (Toronto)
      Project: Fido Free Flick - Memory Cards Game

    • 2012

      APCM Strat Contest

      Grand prize

      Best Experiential Strategy
      Client: Videotron
      Project: Sponsorship Activation of Ride Shakedown 2011

  • 2013

    We move from agency to atelier and apply our expertise in experiential marketing in a more holistic and systematic manner by placing science, design and technology at the heart of our activities.

    • 2013

      Boomerang Contest

      Winner

      Interactive Installation
      Client: Videotron
      Project: Tir de précision à l’Impact

    • 2014

      Créa Contest

      Winner

      Creativity / Sponsorship
      Client: Videotron
      Project: Sponsorship Activation of Ride Shakedown 2013

    • 2014

      Numix Contest

      Finalist

      Experiential Communication
      Client: Videotron
      Project: Tir de précision à l’Impact

© Wasabi atelier expérientiel, All Rights Reserved 2015

Service Design

The organization that helps its clients to achieve their ambitions are the ones who will thrive.

Joseph Pine, The Experience Economy, Harvard Business School

Through research and people-centric design, we interpret user data and conceptualize what is desirable to individuals, technically viable, and economically feasible for your organization to create innovative products and services.

Experiential Marketing

Businesses will live or die not by the attributes they promise but by the brand experiences and value they offer customers at every point.

Adweek

Whether it is to incite discovery, orchestrate the moment of comparison or support the customer after sales, our activities help to consistently reinforce the emotional, functional and social dimensions of the experience across all touch points.

Service Design

Experiential Marketing

Activities

  • A / B testing
  • Behavioural Analysis
  • Blueprinting
  • Comparative Studies (benchmarking)
  • Content Creation
  • Customer Journey Map
  • Data Visualization
  • Development of Personas
  • Ethnography
  • Graphic Design
  • Observation
  • Ideation
  • Logistics and Production
  • Measurement and Analysis
  • Mind Mapping
  • MROC
  • Netnography
  • Project Management
  • Prototyping
  • Scripting
  • Staffing
  • Survey
  • Technological Development
  • Training
  • UX / UI
  • Workshop Co-creation

Wasabi is helping various client departments.

We work with several departments to help people bring their brand to life.

Experience:
Brand
User
Employee

  • Communications
  • Event Marketing and Sponsorship
  • Public Relations
  • Social Media
  • Agency

We work with several departments to help people bring their brand to life.

  • Sales
  • Promotions
  • Merchandising

We help sales, promotions and merchandising teams optimize point of sales in innovative and differentiating ways.

  • Customer Experience

We support the consumer experience teams to implement integrated initiatives that will enhance customer satisfaction across all channels.

  • Innovation and Product & Service Development

We assist companies in the various stages of new product development and advertising.

  • Research

We help the research teams collect, interpret and visualize data.

  • Human Resources

We work with human resources teams to effectively equip employees to better develop, sell and deliver products and services.

Our expertise

For over ten years we have been fortunate to work with individuals and companies from various industries.
  • Food and Beverage

    • Baxter
    • Boris
    • Coca-Cola
    • Dole
    • Flamingo
    • Labatt (Budweiser, Bud Light, Kokanee, Labatt Bleue, Sleeman & Stella Artois)
    • Sleeman Breweries
    • Lafleur Restaurants
    • Pernod Ricard
    • Provigo
    • Saputo
    • Yellow Tail
  • Consumer Goods and Services

    • Archambault
    • Bio Spectra (Attitude)
    • Ivanhoé Cambridge
    • Jobboom
    • Lego
    • L’Oréal
    • Métrovision
    • Nordik Motor
    • Premier Tech
    • Trudeau
  • Telecommunications

    • Fido
    • Telus
    • Videotron
  • Entertainment and Culture

    • Audiogram
    • Bodog
    • Cirque du Soleil
    • Dizzle
    • ICI ARTV
    • Montreal Museum of Fine Arts
    • RDS
    • Serdy (Évasion & Zeste)
    • Sympatico
    • Yahoo!
  • Automobile

    • Lexus
  • Fashion and Accessories

    • Greiche & Scaff
    • Joseph Ribkoff
    • Mephisto
  • Government and Public Sector

    • Hydro-Québec
    • Veterans Affairs Canada
  • Not-For-Profit Organizations

    • Jour de la terre
    • Mile-End Mission
    • Robin des bois
  • Aeronautics

    • CAE
  • Pharmaceutical

    • Cryos
    • Dr Scholl's
    • Schering-Plough
  • Financial Sector

    • Sun Life Financial
  • Professional Associations

    • Alliance numérique
    • APCM
    • Board of Trade of Metropolitan Montreal
    • CINQ

Food and Beverage

  • Baxter
  • Boris
  • Coca-Cola
  • Dole
  • Flamingo
  • Labatt (Budweiser, Bud Light, Kokanee, Labatt Bleue, Sleeman & Stella Artois)
  • Sleeman Breweries
  • Lafleur Restaurants
  • Pernod Ricard
  • Provigo
  • Saputo
  • Yellow Tail

© Wasabi atelier expérientiel, All Rights Reserved 2015

  • PROVIGO

    A larger than life table hockey game

  • DIZZLE ENTERTAINMENT

    Define the ride shakedown experience to improve the sponsorship activation

  • VIDÉOTRON

    Designing an experience driven by fans

  • LES SÉLECTIONS FRANÇOIS FRÉCHETTE

    The right wine for the right moment

  • CRYOS

    Revitalize the brand to create customer loyalty and acquire new customers

  • VIDEOTRON

    Transform fans into participants

  • PREMIER TECH SMARTONES

    A marketing strategy based on the interests and needs of gardeners.

  • DENTSUBOS / LEXUS

    Return to Montreal driving a Lexus!

  • L’ORÉAL

    A 100% digital B2B product launch

  • IVANHOÉ CAMBRIDGE

    A new positioning guided by people from here

  • YAHOO! QUÉBEC

    Bring to life Yahoo! Québec’s content

  • LEXUS / DENTSUBOS

    Imagination in motion

  • MUSÉE DES BEAUX-ARTS DE MONTRÉAL

    Co-creation as a tool for promotions

  • VIDEOTRON

    The end of time

  • MILE END MISSION

    A social mission. A social campaign.

  • VIDEOTRON

    Videontron in the sky

  • VIDEOTRON

    A technological launch for illico TV new generation

  • GROUPE SERDY

    Get On Board with Évasion!

  • VIDEOTRON

    HOLOGRAPHIC CUSTOMER SERVICE

  • VIDEOTRON

    Truly spontaneous employment applications!

© Wasabi atelier expérientiel, All Rights Reserved 2015

#

Marc-Antoine Boily

Co-founder

ma.boily@atelierwasabi.com
T. 514 398.9838 p.228
C. 514-831-2157

Wasabi atelier expérientiel

279, Sherbrooke West street,
# 301
Montréal (Québec) H2X 1Y2

514-398-9838

Get directions

Practical tips

  • When you come to the atelier, we are pleased to offer free parking. Present your receipt at the reception.

    Outside

    2100 Bleury (between Sherbrooke and President-Kennedy)

    Inside

    2144 Bleury (South of Sherbrooke)

  • Enjoy a coffee at one of Montreal’s top cafés.

    Pikolo espresso bar

    3418B Parc Ave.

  • Grab a bite to eat before or after a meeting with Wasabi. These are two of our favourite spots.

    La Fayette (sandwich)

    250 Sherbrooke Street West

    Fou d'ici

    360 De Maisonneuve Blvd West

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